The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 50.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiences / Brand Installations
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Websites / Public Service / Non-Profit
Points: 25.0
Unskippable: Cleaning
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: Family
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
Unskippable: High Five
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 25.0
The World's Toughest Job
Agency: Mullen / Boston
Client: American Greetings
Category: Online / Short Form
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Public Service - Experiential / Events, Competitions & Installations
Points: 25.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Direct Marketing / Ambient Media
Points: 25.0
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Online Films & Video / Short Form - Series / Episodes
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 25.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Campaign
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS
Category: Public Service - Print / Newspaper or Magazine - Campaign
Points: 25.0
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 25.0
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices
Category: User Experience Design - Mobile / Utility
Points: 25.0
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices
Category: User Experience Design - Mobile / User Experience
Points: 25.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains
Category: Websites / Branded Games
Points: 15.0
PwC Extraordinary Challenges
Agency: Deutsch / New York, NY
Client: PwC
Category: Websites / Corporate Website
Points: 15.0
Unskippable: Elevator
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Interactive Advertising / Other Interactive Media - Single
Points: 15.0
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Broadcast & Film / Branded Film
Points: 15.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Gaming, Music & Mobile / Branded Mobile
Points: 15.0
SPEAKING EXCHANGE
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Online / Short Form
Points: 15.0
The Pursuit
Agency: R/GA / New York
Client: Equinox
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Hammerhead
Agency: R/GA / New York + Hammerhead Navigation / New York
Client: Hammerhead Navigation
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 15.0
Trailscape
Agency: Hill Holliday / Boston
Client: Merrell
Category: Interiors / Commercial / Private / Other
Points: 15.0
Xperia Aquatech Store
Agency: FP7 / Dubai
Client: Sony Mobile Communications
Category: Experiential Advertising / Installations
Points: 15.0
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct
Category: Consumer Television / 60 Second - Single
Points: 15.0
Dumb Ways to Die: The Games
Agency: McCann / Melbourne
Client: Metro Trains
Category: Mobile Applications / Branded Games
Points: 15.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: Mobile Applications / Media, Entertainment & Leisure
Points: 15.0
MANGO
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / Posters - Single
Points: 15.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral / P.O.P. & In-Store - Campaign
Points: 15.0
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania
Category: Social Media / Branded Social Campaign
Points: 15.0
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH
Category: Social Media / Best Integrated Campaign Led by Social
Points: 15.0
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: User Experience Design - Web / User Experience
Points: 15.0
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol
Category: Collateral Design / Posters - Series
Points: 10.0
Scandic To Go
Agency: Prime Weber Shandwick / Stockholm
Client: Scandic Hotels
Category: Experiences / Brand Installations
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America
Category: Broadcast & Moving Image / Short Films & Videos
Points: 10.0
Samsung Holiday Dreams
Agency: R/GA / New York
Client: Samsung Telecommunications America
Category: Broadcast & Moving Image / Animation
Points: 10.0
The Pursuit
Agency: R/GA / New York
Client: Equinox
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 10.0
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel
Category: Websites / Travel, Entertainment & Leisure
Points: 10.0
The Game Before the Game
Agency: R/GA London / London + R/GA Los Angeles / Los Angeles
Client: Beats By Dre
Category: Online / Short Form
Points: 10.0
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices
Category: Intellectual Property & Products / Integrated Digital & Physical Products
Points: 10.0
Beats Music
Agency: R/GA London / London
Client: Beats Music
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Points: 10.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiential Advertising / Events & Competitions
Points: 10.0
A rainbow for the Rainbow Nation
Agency: FCB South Africa (PTY) LTD / Johannesburg
Client: Coca-Cola South Africa
Category: Experiential Advertising / Installations
Points: 10.0
Infrequent Flyers Club
Agency: McCann / Melbourne
Client: Tigerair
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 10.0
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Agency: FCB BRASIL / Sao Paulo
Client: CNA
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 10.0
If They Explain It With Football, You Get It
Agency: LOLA Lowe & Partners / Madrid
Client: LIBERO/FOOTBALL MAGAZINE
Category: Consumer Television / 60 Second - Campaign
Points: 10.0
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct
Category: Cinema Advertising / Short Form - :90 & Under - Single
Points: 10.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiences / Brand Installations
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Cleaning
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: Family
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable: High Five
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Gold Pencil
Points:
25.0
Client:
American Greetings
Title:
The World's Toughest Job
Category:
Online / Short Form
Award:
2015 Branded Entertainment Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Public Service - Experiential / Events, Competitions & Installations
Award:
2015 Cross-Platform Gold Pencil
Points:
25.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Direct Marketing / Ambient Media
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Unskippable
Category:
Online Films & Video / Short Form - Series / Episodes
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Gold Pencil
Points:
25.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2015 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Qol Devices
Title:
Alvio
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Gold Pencil
Points:
25.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Websites / Branded Games
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
PwC
Title:
PwC Extraordinary Challenges
Category:
Websites / Corporate Website
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
GEICO
Title:
Unskippable: Elevator
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Broadcast & Film / Branded Film
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Gaming, Music & Mobile / Branded Mobile
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
CNA
Title:
SPEAKING EXCHANGE
Category:
Online / Short Form
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Equinox
Title:
The Pursuit
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Hammerhead Navigation
Title:
Hammerhead
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Silver Pencil
Points:
15.0
Client:
Merrell
Title:
Trailscape
Category:
Interiors / Commercial / Private / Other
Award:
2015 Responsive Environments Silver Pencil
Points:
15.0
Client:
Sony Mobile Communications
Title:
Xperia Aquatech Store
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Metro Trains
Title:
Dumb Ways to Die: The Games
Category:
Mobile Applications / Branded Games
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Beats Music
Title:
Beats Music
Category:
Mobile Applications / Media, Entertainment & Leisure
Award:
2015 Mobile Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
MANGO
Category:
Collateral / Posters - Single
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral / P.O.P. & In-Store - Campaign
Award:
2015 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Vodafone Romania
Title:
Ghita, The Social Shepherd
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2015 Social Media Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
vw.com
Category:
User Experience Design - Web / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Perfetti Van Melle / Big Babol
Title:
FRUITS
Category:
Collateral Design / Posters - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Scandic Hotels
Title:
Scandic To Go
Category:
Experiences / Brand Installations
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Samsung Telecommunications America
Title:
Samsung Holiday Dreams
Category:
Broadcast & Moving Image / Animation
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Equinox
Title:
The Pursuit
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
National Geographic Channel
Title:
Live From Space
Category:
Websites / Travel, Entertainment & Leisure
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Beats By Dre
Title:
The Game Before the Game
Category:
Online / Short Form
Award:
2015 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Qol Devices
Title:
Alvio
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Beats Music
Title:
Beats Music
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Award:
2015 Intellectual Property Bronze Pencil
Points:
10.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiential Advertising / Events & Competitions
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Coca-Cola South Africa
Title:
A rainbow for the Rainbow Nation
Category:
Experiential Advertising / Installations
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Tigerair
Title:
Infrequent Flyers Club
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
CNA
Title:
SPEAKING EXCHANGEAll that over 500 thousand students of CNA wish is to speak English fluently. But not ev
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2015 Direct Bronze Pencil
Points:
10.0
Client:
LIBERO/FOOTBALL MAGAZINE
Title:
If They Explain It With Football, You Get It
Category:
Consumer Television / 60 Second - Campaign
Award:
2015 Film Bronze Pencil
Points:
10.0
Client:
Budget Direct
Title:
Captain Risky
Category:
Cinema Advertising / Short Form - :90 & Under - Single
Award:
2015 Film Bronze Pencil
Points:
10.0
